In this episode of Healthcare Americana, host Christopher Habig talks with Andrew Newland, Founder & CEO of Direct Primary Care Marketing, about overcoming marketing paralysis in independent healthcare practices. They discuss why many clinics struggle to establish an online presence and how to build a strong foundation with clear messaging and multi-channel strategies. Andrew emphasizes treating your website as a functional tool, not just a visual asset, and highlights the importance of trust in healthcare marketing. The conversation also covers budgeting, effective ad creation, and turning online engagement into real-world patient visits. It's a practical guide for any DPC provider looking to attract and retain more patients.

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In this episode of Healthcare Americana, host Christopher Habig introduces a new monthly segment, Practice Makes Perfect, featuring Amanda Compton, Client Services Manager at Freedom Healthworks. Amanda brings her on-the-ground insights from managing DPC practices across the country and dives into the crucial role of communication in patient satisfaction and practice success. Plus, learn how patient expectations around accessibility can make or break your DPC practice, and what you can do about it.

Key takeaways include:

• Why "convenient communication" is essential for patient retention
• The dramatic difference timely responses make in converting leads into members
• How practices can create memorable experiences through small but meaningful follow-ups
• Amanda’s “Operational Gold” tip of the month

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In this episode of Healthcare Americana, host Christopher Habig talks with Dr. Michael Havig about the rise of cash pay healthcare models. They explore the inefficiencies in traditional healthcare payment systems, the importance of price transparency, and how Dr. Havig’s company, HealthMe, is helping facilitate direct pay solutions for patients and providers. The conversation covers the challenges and opportunities of implementing cash pay models, as well as the future of direct pay in medical specialties. Dr. Havig also highlights the challenges faced by healthcare providers in navigating legal issues and the necessity for a shift towards patient empowerment in spending healthcare dollars. The episode concludes with Dr. Havig offering advice for physicians considering a transition to cash pay models.

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In this episode of Healthcare Americana, host Christopher Habig speaks with Julie Baak, practice manager at the Arthritis Center in St. Louis, about the challenges of patient access to infusion therapy and the manipulative practices of insurance companies. Julie shares her experiences managing a large number of infusion patients and the burdens imposed by insurance companies and pharmacy benefit managers. She discusses the role of social media in advocating for patients and how independent clinics can take back control of healthcare. The conversation highlights the need for reform in the healthcare system and the importance of patient-centered care.

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In this episode of Healthcare Americana, host Christopher Habig sits down with Indiana Representative Julie McGuire to explore the crucial role state lawmakers play in shaping healthcare policy. They discuss how everyday citizens can influence healthcare reform, the challenges of hospital pricing transparency, and the accountability of nonprofit hospitals.

McGuire highlights the need for greater transparency in healthcare ownership and examines the growing impact of private equity on local medical practices. She also delves into key legislative efforts in Indiana, including regulating Pharmacy Benefit Managers (PBMs), increasing transparency in pharmaceutical pricing, and supporting independent medical practices.

Throughout the conversation, they discuss the obstacles lawmakers face when passing healthcare reforms and why engaging with constituents is essential to creating real change. Tune in to learn how state-level initiatives can help improve healthcare affordability and accessibility.

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In this episode of Healthcare Americana, Christopher Habig introduces the new season focused on solutions in the American healthcare system, emphasizing the critical role of trust. He discusses the erosion of trust among patients and healthcare providers, the bureaucratic challenges faced, and advocates for direct care models as a viable solution. The episode highlights the need for transparency and patient-centered care, while addressing common myths about healthcare and insurance.

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In this episode of Healthcare Americana, host Christopher Habig sits down with Dr. Stephanie Huhn, a Direct Primary Care (DPC) physician, and Sarah Gabriel, a business advisor, to explore the transition from traditional healthcare to DPC. Together, they dive into the challenges and benefits of this innovative model, emphasizing its patient-centered approach and the critical role of community engagement. Dr. Huhn shares her journey of building a family medicine practice focused on personalized care. This episode offers valuable insights into how DPC can transform patient care, empower physicians, and address gaps in rural healthcare access.

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In this episode of Healthcare Americana, host Christopher Habig is joined by Dr. Anthony DiGiorgio. Together, they explore the 340B Drug Discount Program, a federal initiative meant to help low-income patients access affordable medications. They reveal how the program has shifted over time to prioritize large healthcare institutions, creating unintended consequences like inflated healthcare costs and reduced patient access to discounts. The conversation calls for greater transparency and reforms to ensure the program supports those it was designed for. By addressing these challenges and realigning the program with its original mission, the healthcare system can better serve patients and create a more equitable and efficient model of care.

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In this episode of Healthcare Americana, host Christopher Habig is joined by Joe Wilson, Chief Growth Officer at Frontier Direct Care. Together, they discuss the myths surrounding healthcare costs and the potential savings from implementing Direct Primary Care (DPC) in employer benefit programs. They explore the misconceptions held by executives about primary care, the importance of educating decision-makers on insurance, and the tangible savings that can be achieved through DPC. The conversation highlights the need for a paradigm shift in how healthcare consumption is viewed and emphasizes the role of DPC in enhancing patient care while reducing costs. Joe shares compelling data and success stories that illustrate the effectiveness of DPC in improving health outcomes and driving down healthcare expenses.

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In this episode of Healthcare Americana, Christopher Habig speaks with Dr. Matt Patterson, President of WelbeHealth, about the pressing issues of loneliness and mental health among seniors. They discuss the inadequacies of the current volume-driven healthcare system in addressing these challenges. Dr. Patterson explains WelbeHealth’s Program of All-Inclusive Care for the Elderly (PACE) which provides comprehensive care for older adults. He also emphasizes the importance of human interaction in healthcare and advocates for the expansion of PACE to improve outcomes for seniors while reducing costs for taxpayers.

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The pandemic put our health on pause, but it’s time to take back control. A simple screening ultrasound can help you understand your risk for chronic disease before symptoms arise. With Green Imaging, your members can receive a comprehensive screening for a small fraction of the price.

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